Television Centre, UK

The Ariel / Television Centre / W12
This exceptional 3 bedroom apartment for sale in White City London is located within The Ariel at the iconic Television Centre development in W12. Positioned on the tenth floor and offering approximately 1,293 sqft of beautifully designed living space, this dual-aspect accessible apartment combines elegant interiors, premium resident amenities and outstanding connectivity within one of West London’s most prestigious residential destinations.
The apartment has been thoughtfully designed to facilitate comfortable and accessible modern living while maximising natural light and space throughout. The spacious open-plan kitchen, living and dining area flows seamlessly onto a private balcony, creating an ideal environment for entertaining, relaxing and enjoying elevated views across West London. Large windows throughout the apartment enhance the bright and contemporary atmosphere while providing excellent natural light throughout the day.
Designed by Stirling Prize-winning architects AHMM, The Ariel forms the only tower within Television Centre and offers a standout collection of luxury apartments and penthouses. The bespoke kitchen features integrated appliances, refined cabinetry and elegant detailing, while all three bedrooms are generously proportioned with premium finishes and excellent storage solutions. The apartment also benefits from accessible features including six completely accessible entry points and convenient step-free access to nearby Wood Lane underground station, making it an exceptional option for modern city living.
Residents of The Ariel Television Centre benefit from access to an outstanding collection of private lifestyle amenities including 24-hour concierge services, residents’ lounges, co-working facilities, wellness lounge, yoga and Pilates studio, rooftop terrace, private dining rooms, cinema and beautifully designed communal spaces. All residents also enjoy access to the renowned 25,000 sqft Soho House-operated gymnasium and wellness facilities including a 17-metre indoor swimming pool, sauna, steam rooms and spa facilities.
Located in the heart of White City W12, Television Centre is positioned moments from Westfield London, one of Europe’s largest shopping and leisure destinations, together with outstanding transport connections into Central London, Canary Wharf and the City. White City Station and Wood Lane Station are approximately 0.1 miles away, while Shepherd’s Bush Station is also within easy reach. The development also enjoys close proximity to Hammersmith Park and a wide selection of cafés, restaurants and cultural attractions. Combining iconic architecture, luxury facilities and exceptional accessibility, this apartment represents a rare opportunity for both homeowners and investors seeking premium London living.
About This Development
The Ariel forms part of the landmark Television Centre regeneration, transforming the former BBC headquarters into one of London’s most exciting lifestyle and residential communities.
This 23-storey tower offers luxury apartments with access to Soho House wellness facilities, co-working spaces, rooftop terraces and exceptional resident amenities in the heart of White City.
Additional Information
Ground Rent: Peppercorn
Estimated Service Charge: £10.15 PSF per annum
EPC Rating: B
Tenure: Leasehold. Lease Expiry: 22/08/2999 (973 years remaining)
Service Charge: TBC
Ground Rent: TBC
Council Tax Band: TBC