Television Centre, UK

The Ariel, Television Centre
This beautifully designed 2 bedroom apartment for sale in White City London is located within The Ariel at Television Centre, one of the most iconic and prestigious residential developments in W12. Offering approximately 699 sqft of contemporary living space, this elegant dual-aspect apartment combines premium interiors, world-class amenities and outstanding connectivity within one of West London’s most vibrant lifestyle destinations.
Positioned on the second floor of The Ariel Television Centre, the apartment has been thoughtfully designed to maximise natural light, comfort and functionality. The bright open-plan kitchen and reception area creates a stylish modern living environment ideal for both relaxing and entertaining, while the private balcony extends the living space and enhances the apartment’s indoor-outdoor feel.
The bespoke kitchen is finished to a high specification with sleek cabinetry, integrated appliances and refined contemporary detailing throughout. Both bedrooms are generously proportioned, with the principal bedroom benefiting from excellent storage and elegant finishes. The stylish bathroom features premium materials and sophisticated contemporary design, creating a luxurious atmosphere throughout the home.
Residents of The Ariel W12 benefit from access to an exceptional collection of lifestyle amenities including 24-hour concierge, residents’ lounge, co-working facilities, wellness lounge, private dining spaces, cinema room, yoga and Pilates studio, roof terrace, bar and lounge areas. Residents also enjoy exclusive access to the impressive 25,000 sqft Soho House operated gym and wellness centre featuring a 17-metre indoor swimming pool, sauna, steam room and fully equipped fitness facilities.
Located in the heart of White City London W12, Television Centre enjoys outstanding connectivity with White City Station and Wood Lane Station approximately 0.1 miles away, providing fast access across Central London, the City and Canary Wharf. Westfield London, Europe’s largest shopping and leisure destination, is located moments from the development, while nearby Hammersmith Park offers attractive green open spaces including a Japanese Garden and sports facilities. Combining iconic architecture, premium amenities and one of London’s most exciting regeneration locations, this apartment represents an exceptional opportunity for both homeowners and investors.
About This Development
The Ariel is the latest release within the landmark Television Centre development and forms the only residential tower within the scheme, offering spectacular views across West London.
Designed by Stirling Prize-winning architects AHMM, The Ariel offers a collection of studio, 1, 2 and 3 bedroom apartments together with world-class resident amenities and access to Soho House wellness facilities.
Television Centre has been transformed from the former BBC headquarters into one of London’s most exciting residential, lifestyle and cultural destinations.
Additional Information
Ground Rent: Peppercorn
Estimated Service Charge: £10.15 PSF per annum
EPC Rating: B
Tenure: Leasehold. Lease Expiry: 22/08/2999 (973 years remaining)
Service Charge: TBC
Ground Rent: TBC
Council Tax Band: TBC